Experts warn against real estate scams on social media
Istanbul, Türkiye. (AA photo)
In a major regulatory shift, Türkiye is now allowing certified real estate brokers to advertise listings on social media, sparking warnings from experts about persistent digital scams and lingering consumer vulnerabilities.
Under new guidelines issued by the Trade Ministry, licensed real estate firms can share property photos, videos, pricing and details on social media, provided each post links directly to an official “verified listing” authorized by property owners through the government’s e-Devlet portal.
Content posted online must strictly match the verified listing details. The ministry warned that non-compliant businesses face fines of up to 286,206 Turkish liras (about $6,000) per violation.
