The swoosh lost its wayThere was a time when Nike obsessed over milliseconds. Somewhere along the way it started obsessing over mission statements.Nike's transformation didn't happen overnight. It began with the Colin Kaepernick, accelerated into an all-out DEI and ESG crusade after 2020, and culminated in a company that increasingly seemed determined to shape America's culture as much as the athletic footwear market.
Go Woke Go Broke: Nike Stopped Obsessing Over Athletes And Started Obsessing Over Activism
Nike spent years trying to win America's culture wars. Hoka and On spent those same years trying to win runners. Wall Street knows who came out ahead.
63 words~1 min read
