Wednesday, July 1st, 2026 – 12:35 am
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Margarita Savytska
Marketing Executive
Ask anyone in ad tech about data governance, and they’ll talk about the supply side.
The industry spent years building data verification frameworks for publishers and sellers. The buy side has no equivalent discipline. And it needs one.
Wednesday, July 1st, 2026 – 12:35 am
SHARE:
Margarita Savytska
Marketing Executive
Ask anyone in ad tech about data governance, and they’ll talk about the supply side.

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and…

Consumers have shifted from searching for information to seeking certainty. A veteran marketer explains why brands that can't…

Learn how marketing leaders can govern agentic AI with strong data foundations, privacy controls and clear accountability across…

Regulators are coming for the AI models themselves, and those models can’t answer the questions they’re about to be asked.

At Programmatic AI 2026, Jordan Cauley, founder of a publisher monetization consultancy, talked using AI in ad ops.

Discover how AI transparency in programmatic advertising reveals hidden fees, exposes structural waste and reshapes media buying.