Insights from Genius Sports CEO, Mark Locke, CMO, Tony Marlow and CRO, Josh Linforth at Cannes Lions

Getting the data? Easy. Knowing what to do with it? That’s the hard part. “In the U.S. we have access to 250 million people… if you’re local team is losing you’ll want to spend 25% more on takeaways, that’s what the data is telling us,” Mark Locke, CEO of Genius Sports, told Scott Soshnick. Tony […]

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June 30, 2026 2:03pm

Scott Soshnick with Mark Locke, Tony Marlow and Josh Linforth of Genius Sports

Insights from Genius Sports CEO, Mark Locke, CMO, Tony Marlow and CRO, Josh Linforth at Cannes Lions

Insights from Genius Sports CEO, Mark Locke, CMO, Tony Marlow and CRO, Josh Linforth at Cannes Lions

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