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Insights from Genius Sports CEO, Mark Locke, CMO, Tony Marlow and CRO, Josh Linforth at Cannes Lions
June 30, 2026 2:03pm
Scott Soshnick with Mark Locke, Tony Marlow and Josh Linforth of Genius Sports
Insights from Genius Sports CEO, Mark Locke, CMO, Tony Marlow and CRO, Josh Linforth at Cannes Lions
Getting the data? Easy. Knowing what to do with it? That’s the hard part. “In the U.S. we have access to 250 million people… if you’re local team is losing you’ll want to spend 25% more on takeaways, that’s what the data is telling us,” Mark Locke, CEO of Genius Sports, told Scott Soshnick. Tony […]
197 words~1 min read
