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June 30, 2026 1:08pm
Carter Ladd, CRO of MLS, talked about how to capitalize on soccer interest after the FIFA World Cup.
Design by Sportico
Carter Ladd, CRO of MLS, and Radhika Duggal, CMO of MLS, talked about how to capitalize on soccer interest after the FIFA World Cup.
Skip to main content
Home
June 30, 2026 1:08pm
Carter Ladd, CRO of MLS, talked about how to capitalize on soccer interest after the FIFA World Cup.
Design by Sportico

Widespread efforts are well underway to take advantage of the historic groundswell in U.S. fan interest in soccer.

San Diego FC CEO Tom Penn on converting World Cup fans, MLS broadcast rights, AI-proof live sports, and the cross-border Right to…

The campaign features the tagline "Thanks World, We’ll Take It From Here."

MLS Commissioner Don Garber on the World Cup's impact, Messi in the final, keeping momentum, and what his succession plan looks…

MLS has made a bold proclamation amid its quest to crack the global elite. Will its actions match the stated ambition?

The World Cup is already giving some MLS teams a noticeable boost in ticket sales, but that hasn’t translated to TV ratings.