San Diego FC CEO Tom Penn on converting World Cup fans, MLS broadcast rights, AI-proof live sports, and the cross-border Right to Dream youth academy.
By Ted Taylor
July 17, 2026 • 04:12 pm
Tom Penn joins Dan Roberts of Front Office Sports to discuss:
How the 2026 World Cup has exceeded every expectation for American soccer
How MLS can convert World Cup excitement into lifelong local club fans
Alan Rothenberg on the 1994 to 2026 soccer arc, MLS growth, celebrity investors, ticket prices, franchise values, and his World…
MLS Commissioner Don Garber on the World Cup's impact, Messi in the final, keeping momentum, and what his succession plan looks…
Seattle soccer president Hugh Weber on the floating World Cup pitch, MLS schedule change, franchise valuations, and what a…
For 30 years, soccer has been "the sport of the future." Could a World Cup on home soil and an AI-powered talent revolution make…
Carter Ladd, CRO of MLS, and Radhika Duggal, CMO of MLS, talked about how to capitalize on soccer interest after the FIFA World…
Widespread efforts are well underway to take advantage of the historic groundswell in U.S. fan interest in soccer.
MLS Is Banking On A World Cup Boost. Investors Aren’t So Sure.
