Alan Rothenberg on the 1994 to 2026 soccer arc, MLS growth, celebrity investors, ticket prices, franchise values, and his World Cup final prediction.
By Ted Taylor
July 17, 2026 • 11:43 am
Alan Rothenberg joins Ben Horney of Front Office Sports to discuss:
How the 2026 World Cup compares to what 1994 did for American soccer
Whether soccer will become the No. 2 sport in the U.S.
San Diego FC CEO Tom Penn on converting World Cup fans, MLS broadcast rights, AI-proof live sports, and the cross-border Right to…
MLS Commissioner Don Garber on the World Cup's impact, Messi in the final, keeping momentum, and what his succession plan looks…
Seattle soccer president Hugh Weber on the floating World Cup pitch, MLS schedule change, franchise valuations, and what a…
The U.S. men's knockout game vs. Belgium is the World Cup moment that investors spent billions hoping would come for the USMNT in…
Tim Howard and Landon Donovan on USMNT expectations, how far the US must go to succeed, MLS growth, and their World Cup 2026…
The media company is betting that the 2026 FIFA World Cup, on home turf, can supercharge the sport.
David Beckham’s Ambition for Post-World Cup Soccer in the U.S.
How the World Cup Finally Won Over America
Does Soccer Still Explain the World?
The 1994 World Cup influenced a generation of Americans. What will 2026’s impact be?
World Cup final set and USMNT’s future
World Cup review: American makeover leaves soccer facing a battle for its soul
MLS works to bring in a new generation of fans as the World Cup comes to an end
FIFA Americanized the World Cup in 2026. Are hydration breaks, halftime shows here to stay?
How The 2026 World Cup Has Forever Changed Soccer In The U.S.
Podcast: Ken Early’s World Cup final preview
