Alan Rothenberg on the 1994 to 2026 soccer arc, MLS growth, celebrity investors, ticket prices, franchise values, and his World Cup final prediction.
By Ted Taylor
July 17, 2026 • 11:43 am
Alan Rothenberg joins Ben Horney of Front Office Sports to discuss:
How the 2026 World Cup compares to what 1994 did for American soccer
Whether soccer will become the No. 2 sport in the U.S.
David Beckham’s Ambition for Post-World Cup Soccer in the U.S.
How the World Cup Finally Won Over America
Does Soccer Still Explain the World?
The 1994 World Cup influenced a generation of Americans. What will 2026’s impact be?
World Cup final set and USMNT’s future
World Cup review: American makeover leaves soccer facing a battle for its soul
MLS works to bring in a new generation of fans as the World Cup comes to an end
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