The “Call Her Daddy” host spent her time in Cannes pitching marketers on Unwell Creative Agency.
Alex Cooper thinks brands should stop hiring agencies like the ones that dominate the Cannes Lions International Festival of Creativity.
The “Call Her Daddy” host spent the week pitching marketers on Unwell Creative Agency, the eight-month-old marketing arm of her media company, arguing that creators can now handle everything from creative strategy to production and distribution for brands looking to reach Gen Z.
Find out why Alex Cooper is on the list
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At Cannes, C-Suite Content Creators Are Becoming The New Influencers
