Sony Music Indonesia and Sun Eater Group have unveiled Lunar, a joint-venture record label aimed at developing and distributing Indonesian artists with global ambitions.
The new imprint, formally incorporated as PT Lunar Musik Indonesia, launches with three artists on its initial roster: Kecoud, Alee and Nandoshi.
The venture pairs Sony Music’s international distribution infrastructure with Sun Eater’s reputation for independent artist development. Sun Eater, which counts Hindia, Lomba Sihir and Feast among its alumni, has built its profile on bridging grassroots creative communities with mainstream markets.
“Indonesia is currently home to one of the most vibrant and digitally active music communities in the world,” said Muhammad Soufan, general manager of Sony Music Indonesia. “Partnering with Sun Eater Group to form Lunar combines our reach with authentic, grassroots creative curation.”
Kukuh Rizal Arfianto, founder and CEO of Sun Eater Group, added: “Lunar was born from a desire to create a progressive space that respects the pace of artistic growth. Together, we are offering these artists the best of both worlds: the agility and heart of an indie label with the incomparable reach of a global leader.”
