Popular Nigerian film director, Ibidunni Oladayo. Photo: Ibidunni Oladayo.
Popular Nigerian film director, Ibidunni Oladayo’s television commercial for Unilever’s Vaseline emerged as a winner in five categories at the 2026 Cannes Lions International Festival of Creativity.
A statement he shared with PUNCH Online on Sunday noted that the commercial, produced by Ama Psalmist Visuals, received one Gold award in the Social & Creator category and four Bronze awards in the Media, Health & Wellness, Brand Experience, and Social & Creator – Healthcare categories.
The campaign, which sought to challenge the long-standing “Nigerian Prince” scam stereotype while promoting the authentication of Vaseline products in Nigeria, was also recognised for its commercial success, generating more than 2.8 million organic views within 10 days and recording about 5,400 conversions during the same period.
Reflecting on how the project came about, Oladayo said the creative brief immediately stood out.
