RIYADH: New data shows that host cities for the ongoing 2026 World Cup have averaged 44 percent property price growth since the tournament was announced, and with Saudi Arabia confirmed to host in 2034, the clock is already ticking.
When FIFA awarded the 2026 World Cup to the US, Canada and Mexico in June 2018, savvy investors were already looking beyond football and toward real estate.
Eight years later, the numbers make a compelling case that they were right.
New analysis by London-based brokerage Enness Global has found that property values across all 16 cities hosting matches at the 2026 tournament have increased by an average of 44 percent since the bid was awarded, with every single market recording positive growth over that period.
The standout performer is Guadalajara, where house prices have surged 111.6 percent. Monterrey follows at 99.7 percent, and Mexico City at 60.7 percent.
