What Saudi Arabia can learn from the 2026 World Cup property boom

RIYADH: New data shows that host cities for the ongoing 2026 World Cup have averaged 44 percent property price growth since the tournament was announced, and with Saudi Arabia confirmed to host in 2034, the clock is already ticking. When FIFA awarded the 2026 World Cup to the US, Canada and Mexico in June 2018, savvy investors were already looking beyond football and toward real estate. Eight years later, the numbers make a compelling case that they were right.

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