RIYADH: Saudi Arabia’s Public Investment Fund has been named as an official tournament supporter in North America and Asia for this year’s FIFA World Cup.
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According to the announcement of the agreement, the partnership reflects a shared commitment to the growth of football at every level, from grassroots to elite competition, and to efforts to enable greater participation in sport by unlocking new opportunities.
The deal incorporates PIF-backed companies including Savvy Games Group, Saudi Arabia’s national and global champion for games and esports, and Qiddiya City, the Kingdom’s under-construction future capital of entertainment, sport and culture.
Under the agreement, the fund and its associated companies will deliver experiences and provide fan-engagement initiatives throughout the tournament designed to connect with the global football community on the world’s biggest stage.
