Saudi Arabia's wealth fund is an official World Cup 2026 backer even as it exits other sports deals. What the soft-power play means for investors.
Business of Sport · World Cup
Key Facts
—The deal. Saudi Arabia’s sovereign wealth fund, the PIF, signed on as an official supporter of World Cup 2026 on May 14.
—The fund. The PIF manages a sovereign portfolio reported at around 700 billion dollars, built to move the economy beyond oil.
—The retreat. The same fund is pulling back elsewhere, ending golf funding after this year and selling most of its top football club.
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