Meet Vibe Directing: OpenArt AI Launches “Director” to Introduce Conversation-Driven, Longer-Form AI Visual Storytelling

OpenArt Director provides unmatched tools for filmmakers, advertisers, musicians, social media creators, and everyday storytellers to produce high-quality video content

OpenArt, the AI creative studio and AI video generator used by 8 million monthly active users, launched Director, its revolutionary new offering that lets anyone create a complete, cinematic-quality video through conversation alone. Users describe the feeling, story, characters, set environments, and pacing, and Director generates a complete video with synchronized visuals, voice, music, and sound. The launch introduces a new creative era that the company is calling “vibe directing.” Just as “vibe coding” changed how we build software, “vibe directing” is poised to do the same for video creation.

Director is available at openart.ai, where anyone, from students and brand marketers to Hollywood-level directors, can tap into their inner director.

Coco Mao, CEO and co-founder of OpenArt, said, “OpenArt not only helps professionals uplevel their work more seamlessly and bring their vision to life, but also opens the opportunity for everyday people to create quality videos. Just as vibe coding changed the game for who can create software, we are making creativity and video creation more accessible through our vision for vibe directing.”