The creator economy was built on human influencers, people posting videos, photos, and content for audiences to consume.

Now, a new generation of startups is asking a different question: what happens when the creators themselves are AI-generated?

YRAL, founded by Rishi Chadha, Utkarsh Goyal, and Saikat Das, is building a short-form video platform populated entirely by AI influencers.

On YRAL, every creator you follow is an AI influencer, whether an AI-generated astrologer, UPSC mentor, fitness coach, or virtual companion.

They post videos, gather followers, and chat with users one-on-one.