Kalshi has entered a strategic branding and product partnership with ADI Predictstreet, the official prediction market partner of the FIFA World Cup 2026.
Beginning with the knockout stage, Kalshi branding will appear alongside ADI Predictstreet across stadium, television and online placements connected to the tournament.
Kalshi will also support the longer term expansion of markets available through ADI Predictstreet’s platform, extending the partnership beyond the World Cup.
The deal gives Kalshi increased exposure at the world’s largest football event without making the company a direct official partner of FIFA. ADI Predictstreet retains the official prediction market designation.
The partnership comes as World Cup activity drives record engagement across prediction market platforms.
