MILAN — Moncler’s “Warmer Together” campaign has won big at the 73rd Cannes Lions International Festival of Creativity.
The advertising- and communications-specific award event bestowed the Luxury Grand Prix on the Italian luxury brand for its 360-degree campaign that bowed last October and was fronted by the two legendary friends Al Pacino and Robert De Niro, who appeared for the first time together in an ad.
“Our first Grand Prix Luxury Lion…means a lot to us. We have always believed in telling stories that mean something, that speak to people, that nurture human connection. This is what Moncler is built on,” said Remo Ruffini, executive chairman of Moncler.
“’Warmer Together’ was designed to celebrate that and to bring it to life with authenticity. This recognition by the creative industry belongs to everyone in the Moncler family who helped turn this dream into something real.…We will keep telling stories that inspire today’s generation [and] tomorrow’s generation, with the same energy. Together,” he offered, expressing his gratitude to the two Hollywood legends who appear in the campaign.
The two prolific actors have worked together in movies including “The Godfather Part II,” “Heat,” “The Irishman” and “Righteous Kill.”
