Tom EleyMultimedia journalist·Waikato Herald·25 Jun, 2026 06:00 PM6 mins to read‌Cider Apples New Zealand co-founder John Powell stands among hundreds of experimental cider samples. Photo / Tom EleyTo most people, apples are just fruit.To Cider Apples New Zealand co-founder John Powell, of Tamahere, they are possibilities.At one point, a comparison is made between Powell’s fascination with apples and J. Robert Oppenheimer’s obsession with the atom.Looking around the room, it does not seem entirely unreasonable.