PremiumAndrea FoxHerald business writer·NZ Herald·26 Jul, 2026 07:00 PM4 mins to readChief executive Jason Te Brake says Zespri estimates around 45 million trays of G3 fruit are now grown in China a year. Photo / Jamie Troughton/Dscribe MediaIt’s crunch time for Zespri in its biggest market, China, with an explosion of its best-selling kiwifruit variety grown by unauthorised orchards there threatening the exporter’s No 1 brand position and returns.
The threat’s been growing for a decade since Zespri’s branded G3 or SunGold variety were discovered in Chinese
