Brookside steps up partnerships with hoteliers in growth drive

By

Correspondent

Milk processor Brookside has stepped up its partnership with hospitality outlets as it seeks to further grow its market share in the industry, considered a niche market for dairy products.

The processor is strengthening its business linkages with the hoteliers’ lobby, the Kenya Association of Hotelkeepers and Caterers (KAHC), as it moves to consolidate its market lead in the hotels, restaurants, and catering market.

Speaking at this year’s KAHC symposium in Malindi on Thursday, Brookside’s General Manager for Sales, Joseph Muguongo, said the processor is keen on growing its base in the hospitality industry, riding on its new product innovations, brand visibility, and vast national distribution footprint.