The United States Men’s National Team closes out its World Cup group stage campaign against Turkey on June 25 at SoFi Stadium in Inglewood, California, with kickoff set for 7:00 p.m. PT. The USMNT has already locked up a spot in the knockout round, making this a relatively low-stakes affair on the pitch.
Off the pitch, though, things are more interesting. This match represents the highest-profile convergence yet of crypto infrastructure built around the 2026 FIFA World Cup, from exchange sponsorships to on-chain prediction markets to digital collectibles.
Crypto’s World Cup footprint keeps expanding
Kraken was named FIFA’s Official Crypto Exchange Supporter on June 9. The deal positions the San Francisco-based exchange as a primary crypto partner across North America and Europe for the duration of the tournament. The partnership’s role centers on fan engagement and driving crypto adoption among the millions of viewers tuning into the tournament.
FIFA Collect launched its National Teams Dynamic Collectibles on May 28, giving fans the ability to purchase digital assets tied to participating nations. The “dynamic” label means the collectibles update based on real-world tournament results, adding a layer of interactivity that prior NFT sports partnerships mostly lacked.
