The US Men’s National Team has bigger things on its mind than a friendly loss to Türkiye from June 2025. With group-stage victories over Paraguay (4-1) and Australia (2-0) already in hand, the squad heads into its final Group D match against Türkiye on June 25, 2026, at SoFi Stadium in Inglewood, California, carrying real momentum. But for the crypto world, the more interesting subplot is happening off the pitch.
Kraken, one of the largest cryptocurrency exchanges in the US, became FIFA’s first-ever Official Crypto Exchange Supporter on June 9, 2026. That’s not a jersey patch or a stadium naming deal. It’s a partnership category that didn’t exist before, and it signals just how aggressively global sports organizations are courting the digital asset industry.
What Kraken’s FIFA deal actually means
The Kraken-FIFA arrangement is different in scope from previous crypto sponsorships. FIFA’s World Cup reaches an estimated global audience measured in billions. By creating a dedicated “Crypto Exchange Supporter” tier, FIFA isn’t just accepting crypto money. It’s building infrastructure for the category inside its commercial framework.
For Kraken, the timing is strategic. The 2026 World Cup is co-hosted by the US, Mexico, and Canada, meaning the tournament plays directly into Kraken’s strongest market.
