The agents are here: Shopper Agent, Buyer Agent, and Merchant Agent are generally available now — with native integration into ChatGPT; Google Search, including AI Mode; and the Gemini app arriving this summer.
Agentic commerce has arrived in full force, and it has already reshaped the customer journey. Look at this past holiday season. AI influenced 20% of global online sales, worth $262 billion. Peak season also revealed a clear pattern. Some AI strategies far outperform others. Retailers running their own shopper agents grew sales 59% faster than retailers still on the sidelines. These gains hold year-round too. AI-referred traffic converts at eight times the rate of social.*
Product discovery has moved. Customers now begin shopping using AI assistants like ChatGPT and Gemini, often well ahead of any traditional search bar. Commerce needs a foundation built for that reality, and Agentforce Commerce delivers exactly that. That foundation shows up in what sits behind the experience. The business logic and customer data underneath decide whether an agent can promise a real delivery date, honor a contract price, resolve a service issue, and earn the next purchase. That foundation has long been Salesforce’s strength, and the more AI shapes the front end, the more it matters.
