A fashion retailer in Lagos, Nigeria, tracks her inventory with a notebook. The food vendor in Wuse Market, Abuja, sends payment details via WhatsApp voice note. The gadget seller in Ikeja relies on bank transfers and follows up on orders through DMs. The result is a gap between the tools that exist and the sellers who need them.
Oloja, a new product by Payxy, is a direct attempt to close this gap.
A store in under three minutes
Oloja is an all-in-one digital commerce platform that lets any seller, with no coding skills, no developer, and no setup fee, go from sign-up to first sale within a single session. The onboarding flow is deliberate: a seller creates an account, generates a payment link, builds their storefront, and lists their products, all before closing their browser.
Once live, merchants manage their business from a single dashboard that consolidates five tools: payment collection, a customisable digital storefront, customer experience management, business operations tools, and real-time business intelligence. Stores go live at www.oloja.africa
