UK watchdog bans ads from Adidas, Uniqlo, and Calvin Klein after brands fail to substantiate claims about recycled clothing and footwear in their environmental marketing.
The recent bans are part of the ASA's ongoing scrutiny of environmental claims
Jun 24, 2026
01:07 pm
What's the storyThe UK's Advertising Standards Authority (ASA) has banned advertisements from fashion giants Calvin Klein, Adidas, and Uniqlo.
The decision comes after the companies failed to substantiate their claims of offering "recycled" clothing and shoes.
Major fashion ads banned in UK over misleading ‘recycled’ claims
Adidas, Uniqlo and Calvin Klein ads in UK banned over ‘recycled’ clothing claims
Adidas and Calvin Klein ads banned in UK for misleading messages | Al Bawaba
Adidas, Calvin Klein and Uniqlo ads banned over greenwashing
Calvin Klein, Adidas and Uniqlo ads banned for misleading ‘recycled’ claims
Uniqlo en adidas op de vingers getikt om misleidende reclames
Uniqlo en adidas op de vingers getikt vanwege misleidende reclames
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The Advertising Standards Authority ordered that the three brands withdraw the offending adverts
UK regulator has increased its scrutiny of fashion retailers over potentially misleading environmental statements
ALBAWABA - UK regulators are tightening restrictions on major brands for misleading environmental statements in their…
Fashion giants Adidas, Calvin Klein and Uniqlo have been rapped as part of a major probe into corporate greenwashing in adverts.
The Advertising Standards Authority found all three retailers used the term ‘recycled’ but did not provide any information…
The advertising watchdog said the retailers misled shoppers with their 'sustainability' claims.
