Zirro’s all-in-one business operations platform is positioned as a solution to the fragmented systems many small and medium-sized enterprises (SMEs) in Africa rely on to manage sales, payments, inventory, and customer relationships.
The firm integrates multiple core business functions into a single digital system designed for both informal and formal businesses operating across online and offline channels.
The aim, according to the firm, is to replace the patchwork of tools many entrepreneurs currently depend on with a unified operating environment.
Tolu Adesina, CEO of Zirro told BusinessDay that its system is built around the realities of African commerce, where businesses often juggle WhatsApp orders, spreadsheets, manual record-keeping, and multiple payment channels in order to stay operational.
“Our approach is to centralise these activities into one dashboard by allowing business owners to track orders, monitor inventory, manage customers, and process payments in one place.
