In a market where small businesses often juggle fragmented tools to manage sales, payments, inventory, and customer relationships, Zirro, a Nigerian startup, is betting on an all-in-one approach.
The platform combines core business operations into a single system designed for informal and formal SMEs operating across digital and physical channels.
Zirro continues to evolve with an ambition to move small businesses from fragmented, manual operations into structured, data-driven systems built for the realities of African commerce.
Tolu Adesina, CEO of Zirro, in this interview with BusinessDay’s Folake Balogun, explains the thoughts behind the product, challenges of building for African business realities, and how the company is approaching AI, data, and competition from global software providers.
Why build an integrated platform rather than specialise in one area?
