Sportico this week launched Sportico Studio, a dedicated content and creative solutions offering for brands looking to engage the sports business community.

The studio, featured on a new video page on Sportico’s homepage, will leverage Sportico‘s unique position at the center of the sports business ecosystem, connecting brands with influential decision-makers across leagues, teams, media, finance, technology and investment.

The launch comes as Sportico has deepened its video offerings, including interviews this week from Sport Beach at Cannes Lions. “Our focus in the past year has been to enrich our journalism through high-quality video storytelling, The launch of Sportico Studio is part of our evolution to increasingly super-serve our community of readers,” said Sportico executive editor Tom Lowry.

The studio’s offerings will include:

—Sponsored and thought leadership content.