Sports merchandising giant Fanatics announced on Tuesday the launch of Fanatics Studios, a media and entertainment studio established as a joint venture with OBB Media.
Fanatics Studios will create, produce and distribute content at the intersection of sports and culture, the company said in a release. This will include feature films, documentaries, scripted and unscripted content, live events and digital series.
OBB Media founder and CEO Michael Ratner will serve as CEO of the company.
“I’m incredibly excited about launching Fanatics Studios and adding an important content and media business to our growing sports platform that also supports all of our existing businesses,” Fanatics CEO Michael Rubin said in a statement.
Rubin acquired e-commerce site Fanatics in 2011 and has built the company into a cross-sector juggernaut. Fanatics has broadened its reach among sports fans through collectibles, sports betting, live shopping and events.
