AI-driven sports media and sports tech’s Sportway Media Group has raised €20 million, valuing the company at approximately €92 million ( SEK 1 billion) post-money. The financing was led by Gamma Waves alongside continued participation from existing shareholders.
Founded in 2017 by serial entrepreneurs Jonas Persson and Daniel Franck, Sportway’s platform and managed service enable sports federations, leagues, clubs and media companies to professionally produce, distribute and monetise live sports content at scale.
I spoke to Daniel Franck to learn all about it.
From the sidelines to a global sports media platform
According to Franck, the idea for the company came from a very simple personal experience:
