Swedish sportstech PlayReplay has raised $12 million in a funding round led by Alfvén & Didrikson.
The round included participation from Centre Court Capital, ExM Investment Partners, Charbe Partners, Crimson Sports Capital, and a fund managed by LionTree.
Founded in 2019 by Hans Lundstam and Mattias Hanqvist, PlayReplay develops AI-powered systems for racquet sports, offering real-time electronic line calling, coaching tools, and match analytics.
The company plans to expand into the Middle East, identifying Saudi Arabia, the UAE, Qatar, and Egypt as key target markets.
PlayReplay has partnered with Söderhub to support regional partnerships and investment opportunities across MENA.
