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Just a few years ago, artificial intelligence in sports felt like a distant dream. Today, it’s transforming every aspect of the industry, from fan experiences to team performance. In Saudi Arabia alone, the sports market has grown from $6.4 billion in 2022 to $7.2 billion in 2023, with projections reaching over $22.4 billion by 2030. This rapid growth is reshaping how we play, watch, and understand sports.
It’s no wonder AI is fueling innovation across the industry. The Saudi Formula One Grand Prix is a celebration of speed, engineering excellence, and as a powerful showcase of how technology and sport are converging. From the roar of the engines on the Jeddah Corniche Circuit to the cutting-edge AI tools running behind the scenes, the event revealed how AI’s role in motorsports extends well beyond race day. It reflects a broader, long-term shift in the industry, delivering more personalized content, powering predictive insights, and enhancing performance.
Our multi-year partnership with Scuderia Ferrari HP highlights the pivotal role IBM is playing in this transformation and underscores how technology and professional sports have become inseparable.
As part of this partnership, IBM launched a fully redesigned Scuderia Ferrari HP mobile app, featuring an all-new Race Center and Racing Insights built with IBM watsonx. The app delivers a more immersive and personalized fan experience with interactive features such as fan messages, interactive live polls, and race summaries that highlight some of Ferrari’s most iconic wins across the decades. For the first time, the app is now fully accessible to Ferrari’s global Tifosi in both English and Italian.
