The way South Africans plan holidays is changing. Search engines gave us lists of links. AI agents give us answers, plans and bookings.
Local platform FindMy Travel is betting that the next December holiday will be planned in a conversation, not a search bar.
The ten-tab problem
Every South African traveller knows the ritual. It is a Tuesday evening in October. You have ten browser tabs open, comparing guesthouses in Hermanus, an Airbnb in Wilderness and a hotel special in Ballito.
You are cross-checking reviews, recalculating budgets and trying to remember which place allowed pets. By tab seven, you have forgotten what tab two looked like.
