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When people started to talk about AI agents and assistants, the number one use case revolved around travel. Could someone be watching a video about the Maldives and direct their AI agent to start finding flights and hotels, and book these seamlessly?
We‘re inching closer to a similar future as the travel industry begins to embrace agentic AI. Kayak and Expedia, two of the largest companies in travel booking, said during VB Transform that personalization and changing search patterns mean travel companies can rely on agents to make travel inspiration a reality.
Matthias Keller, chief product officer at Kayak, said the company has been experimenting with this idea for a couple of years, even taking advantage of a partnership with Amazon’s Alexa. Kayak no longer launches on Alexa, but that hasn’t stopped the company from offering different search modes for customers.
