Bolla Oil Selects PAR Technology to Power Its First Customer Loyalty Program
The convenience retailer launches Bolla Rewards to deliver immediate in-store value and strengthen customer engagement across 160+ locations
Bolla Oil Corporation, the operator of Bolla Market convenience stores, has selected PAR Technology Corporation (NYSE: PAR) as its technology partner to launch Bolla Rewards, the company’s first customer loyalty program. Powered by PAR Retail™, Bolla Rewards is designed to drive repeat in-store visits, deliver immediate customer value, and deepen engagement across more than 160 locations throughout the New York Tri-State area.
Beyond launching its first loyalty program, Bolla selected PAR Retail as a strategic platform partner to support a broader customer engagement roadmap. PAR Retail powers both Bolla Rewards and the brand's mobile app experience, while enabling future capabilities, including tobacco loyalty, planned for a later phase. The platform surfaces insights that drive smarter engagement decisions as the program grows.
“The era of disconnected software is over. What Bolla is building with PAR isn’t a loyalty program – it’s an intelligence layer that turns data across customers, operations, and engagement into real-time action at every location,” said Savneet Singh, CEO of PAR Technology. “That’s the difference between point solutions and a platform that compounds value.”
