Jacksons Food Stores Evolves “Let’s Go Rewards” Program with PAR Technology
Convenience retailer enhances its loyalty program to support more personalized, scalable customer engagement
PAR Technology Corporation (NYSE: PAR), a leading technology provider powering multi‑unit operators across restaurant, retail, and large-scale commerce, today announced that Jacksons Food Stores, a top convenience retailer with more than 300 locations, has selected PAR Retail to support the evolution of its customer loyalty program, Let’s Go Rewards.
As customer expectations continue to rise, Jacksons recognized the need for a more flexible approach that could grow alongside its business and customers. By partnering with PAR Retail, Jacksons is evolving Let’s Go Rewards to support more relevant, personalized engagement while maintaining a familiar and seamless experience for customers. With PAR’s intelligence layer working behind the scenes, Jacksons can turn more customer signals into action, helping to deliver greater relevance, stronger engagement, and bigger business outcomes.
“Jacksons has built a strong loyalty program by staying focused on what matters most to their customers,” said Todd Michael, SVP of Merchandising & Marketing. “As we look ahead, PAR Retail gives us the foundation we need to continue evolving Let’s Go Rewards, strengthening personalization, and ensuring the program can grow alongside our business.”
