Smoothie King Drives Incremental Revenue and Loyalty Engagement with PAR Games in First Three Months
PAR Technology Corporation (NYSE: PAR), a leading technology provider powering multi‑unit operators across restaurant, retail, and large-scale commerce, today highlights early results following Smoothie King’s implementation of PAR Games™, a gamified engagement capability within PAR® Punchh®, showing meaningful gains in guest engagement, reactivation, and incremental revenue across the brand.
Since launching PAR Games as part of its Healthy Rewards loyalty program, Smoothie King has used gamified experiences such as “spin-to-win” to turn everyday purchases into interactive moments that encourage repeat visits and higher spend. These experiences dynamically adapt based on real-time guest behavior and purchase patterns, allowing the brand to deliver more relevant engagement at scale across its nationwide footprint while reinforcing Smoothie King’s commitment to making the world a better place by nourishing healthy habits.
“Gamification is most effective when it responds to real customer behavior,” said Savneet Singh, CEO of PAR Technology. “By using real-time, data-driven intelligence to tailor each interaction, Smoothie King is increasing participation and driving measurable outcomes without adding operational complexity.”
