Best Buy Canada Selects Perion as a Full-Stack Partner to Power its Retail DOOH Media Network
Partnership transforms in-store screens into a premium programmatic channel; Demonstrating Perion’s ability to capture share in the high-growth retail media vertical
Perion (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced a strategic partnership with Canada’s largest Consumer Electronics omnichannel retailer, Best Buy Canada. The retailer has selected Perion as its end-to-end technology partner to power the monetization of its programmatic in-store digital signage network, creating one of the largest SSP-enabled Digital-Out-of-Home (DOOH) media networks in the Canadian market.
Key Strategic Partnership Highlights
Market Expansion: This partnership expands Perion’s footprint in the rapidly growing Retail Media ecosystem by transitioning Best Buy Canada’s in-store media to a programmatic-first retail media model.