Perion Expands Its Distribution Partner Program, Partnering With Acrossmedia241 to Bring Outmax, Its AI agent, to Greece and the CEE Region
The partnership extends Outmax's algorithmic, outcome-based optimization into Greece and the broader Central and Eastern European (CEE) market
Perion (NASDAQ & TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today announced a new partnership with Acrossmedia241, a leading digital advertising and media technology company in Greece, to bring Outmax, Perion's AI agent, to agencies and brands across Greece and the broader Central and Eastern European (CEE) market.
As advertisers increase investment across a widening range of digital channels, the operative question has shifted from where media runs to whose objectives it is optimized against. This partnership extends Perion's footprint into a new region through a partner with established relationships across national tourism boards and global buying desks, broadening outcome-driven execution beyond platform-standard benchmarks.
Acrossmedia241 provides deep market access through agency relationships in the region and existing work with major Greek tourism boards, with an international buying scope. On the Perion side, Outmax, the company’s AI agent, sits across major digital channels, including YouTube, Meta, TikTok, and other leading DSPs, layering optimization across each to unify performance toward advertisers' own custom business outcomes.
