TL;DRPerion (NASDAQ: PERI) has acquired PRN, an in-store retail media company, for up to $12M in cash. The deal adds exclusive in-store advertising inventory across 750+ warehouse club locations, 4,500+ big-box stores, and 2,200+ healthcare retailer locations. PRN will operate as Perion Retail Networks and is expected to contribute ~$3M in adjusted EBITDA in 2027 before synergies. Physical retail accounts for 80%+ of U.S. retail commerce.
For years, advertisers have been trying to connect digital campaigns with what happens inside physical stores. Perion’s latest acquisition is aimed at closing that gap, extending its advertising infrastructure from channels such as connected TV and digital out-of-home into the point of purchase.
Perion, an advertising technology company operating in North America and Israel, announced the acquisition of PRN, an in-store retail media company with multi-year agreements covering major retail and healthcare environments. The transaction is valued at up to $12 million in cash and is expected to be accretive from closing.
The deal gives Perion access to exclusive in-store inventory across warehouse club, big-box, pharmacy, consumer electronics and grocery environments, adding a physical layer to its existing digital advertising capabilities.
