Perion Acquires PRN, a Leading In-Store Retail Media Company with Exclusive Multi-Year Partnerships Across Some of North America’s Largest Retailers

Perion Acquires PRN, a Leading In-Store Retail Media Company with Exclusive Multi-Year Partnerships Across Some of North America’s Largest Retailers

Acquisition accelerates Perion’s In-Store Retail Media DOOH reach and expands Perion’s TAM within the $70B+ U.S. Retail Media Market

Perion (NASDAQ & TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today announced it is accelerating its in-store media presence with the acquisition of PRN, a leading In-Store Retail Media company. The transaction amount is up to $12 million and is expected to be accretive from closing.

Physical retail accounts for more than 80% of U.S. retail commerce, and in-store media inventory has become one of the most coveted components of major consumer brands’ media plans, reaching customers at the point of purchase. As advertisers push for full-funnel omnichannel continuity, closing that gap has become a structural requirement for the industry.

By combining premium in-store inventory with three of the fastest growing advertising verticals - Commerce, CPG and Health Care - Perion is expected to attract larger advertiser budgets and accelerate growth across both the Retail Media and DOOH channels.