Rankin Carroll of Mars emphasizes the importance of entertainment in marketing, highlighting campaigns like Snickers' UEFA Euro 2024 partnership.
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The executive behind M&M's says this is marketing's most overlooked skill
By
Jessica Orwig
Mars is using AI and consumer data to replace mass-market candy ads with personalized campaigns for popular candy brands like…
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Lara O'Reilly speaks with Rankin Carroll about Mars Snacking's $36 billion acquisition of Kellanova, covering the decisions,…
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Top marketers argue that embracing authenticity, moving fast, and creative risks are the only ways to survive in a fragmented…
