Rankin Carroll of Mars emphasizes the importance of entertainment in marketing, highlighting campaigns like Snickers' UEFA Euro 2024 partnership.
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The executive behind M&M's says this is marketing's most overlooked skill
By
Jessica Orwig
Mars is using AI and consumer data to replace mass-market candy ads with personalized campaigns for popular candy brands like…
Mastercard's Raja Rajamannar says that AI is both a threat and opportunity in marketing, emphasizing creativity's growing…
Lara O'Reilly speaks with Rankin Carroll about Mars Snacking's $36 billion acquisition of Kellanova, covering the decisions,…
Former Mastercard CMO Raja Rajamannar says consumers are tuning out ads and that marketers must focus on creativity, experiences,…
Economic shifts and changes in consumer spending mean marketing leaders need to focus on demand generation, says Mars' Gabrielle…
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