Ad Age’s ranking of the most interesting recent food and beverage marketing moves.
What if the most feared striker in international soccer was also a fast-food peddling clown?
That’s the premise behind one of the more memorable food and beverage campaigns to emerge recently, as brands embraced World Cup energy and reality-show drama to promote everything from beer to breakfast cereals.
Here are five campaigns that stood out.
The Sports Brief: America250 campaigns, Booking.com’s ‘Phillies’ Pad and more
Advertising at World Cup: Levi's genius, hydration breaks and dodging rules
The Top 5 Pop Culture Moments From The FIFA World Cup So Far
Google’s World Cup brand counterattack highlights shifting search behavior
Cannes insights: What a two-time major champion knows about marketing that CMOs don’t
5 Ways Artists Can Use The World Cup As A Marketing Power Move
From ASMR to reimagined classics, this batch of recent sports creative broke through the noise. They also tap into some of the…
McDonald’s helps South Africans learn their challenging national anthem, and Fanatics chases Knicks fans with its “Fan Wagon.”
The week’s sharpest campaigns tackled ticket prices, childbirth fears and multitasking with flair.
Crumbl and Olipop are getting into the spirit of soccer this summer, with product releases and activations tied to the World Cup.
Volkswagen dreams of Brazil’s elusive sixth World Cup title, and Yeti turns its logo into other four-letter words.
International soccer fans are turning raw culture shock into viral joy, proving that the best branding cannot be manufactured.
