Lara O'Reilly speaks with Rankin Carroll about Mars Snacking's $36 billion acquisition of Kellanova, covering the decisions, challenges, and insights.
BI Video
2026-06-15T16:01:01.449Z
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Economic shifts and changes in consumer spending mean marketing leaders need to focus on demand generation, says Mars' Gabrielle…
Siddharth Taparia of JLL sat down for a video interview with CMO Insider. The marketing chief says CMOs should focus on metrics…
In this episode of CMO Insider, Lara O'Reilly speaks with Raja Rajamannar about the art of marketing and much more.
Rankin Carroll of Mars emphasizes the importance of entertainment in marketing, highlighting campaigns like Snickers' UEFA Euro…
Mars and Kellanova are ready for liftoff—at least in the U.S.
Also in the Forbes CMO Newsletter: Nonalcoholic beverage brands set to score at World Cup, Target uses wellness to get its groove…
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