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By
Leon Siciliano
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Mastercard's Raja Rajamannar says that AI is both a threat and opportunity in marketing, emphasizing creativity's growing importance amid AI slop.
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By
Leon Siciliano
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Cleaning Up The Murky Window Into B2B Marketing

Mind the Marketing Gap: Most CMOs Say AI Is Transforming Marketing, But Few Are Using It to Transform Their Own Function

CMOs are tasked with driving AI-era growth - but many sacrifice long-term brand building to win influence, new study finds

AI Agents for Marketing Need Governed Context

Marketing jobs are among the most exposed to AI. Adobe and LinkedIn are teaming up to ensure the industry is upskilled—not replaced | Fortune