Jill Kramer joined Mastercard in December, 2025
Mastercard
When it comes to debates over the role of artificial intelligence in marketing, Jill Kramer, chief marketing and communications officer at Mastercard, is focused on the upside."We need to give ourselves permission to embrace the positive first," she said in a video interview for CMO Insider. "Let's see all that it could be."Kramer joined Mastercard in December 2025 as chief marketing and communications officer, after more than a decade at Accenture.She said that marketers need to give themselves permission to embrace the positives of AI because it can be an engine to foster creativity and deeper insights. Kramer said it's important to get specific about AI use cases and ask, "Where within the process of strategy and creativity does it fit, and where does it help you raise the bar?"The power of the Mastercard brand was one of the things that drew Kramer to take on her new position. "It's not something that marketing does," she said. "It's something that the entire company cares about."The following transcript has been edited for length and clarity.The brand belongs to everyone at the companyThe strength of the brand is a bit mind-blowing, but it comes from something very simple and very true: Mastercard is a company that cares deeply about its brand. It is in the culture. It is not something that marketing does. It's something that the entire company cares about.
