Getty Images just secured a multi-year display partnership with OpenAI that will pipe the company’s licensed visual content directly into ChatGPT’s search and discovery features. The stock, which trades under $GETY on the NYSE, moved higher on the news.
Here’s the thing that makes this deal interesting: it’s specifically about display and attribution, not about feeding images into OpenAI’s training pipeline. In English, ChatGPT users will see Getty’s rights-cleared photos in visual responses, with proper credit attached, but OpenAI doesn’t get to use those images to make its AI models smarter.
What the deal actually covers
The partnership integrates Getty’s extensive library of licensed visual content into ChatGPT’s visual response capabilities. When users search for or request visual information through ChatGPT, they’ll encounter properly attributed Getty content.
Getty has spent years fighting unauthorized use of its images, including legal battles over AI companies scraping its content to train models. This deal essentially says: you can show our images to your users, but you can’t learn from them.
