Vietnam tops value, Thailand luxury
Thailand still leads the region with the largest pipeline of luxury branded residences.
While Vietnam has surpassed Thailand as Asia's most valuable branded residence market, Thailand still leads its peer with the largest launch of luxury development, according to hospitality consultancy C9 Hotelworks.Bill Barnett, managing director of C9 Hotelworks, said Vietnam has been growing at a rapid pace, particularly in the mass market segment, as the country is still in the early stages of branded residences.
Operators are developing branded residences combined with hotels within the same project, while the government is accelerating construction of public infrastructure to support them.
Meanwhile, Thailand has entered the mature stage, where buyers seek branded residences for long-term living and have more luxury brands to choose from.
