Vietnam has become Asia's largest branded residence market by value, with the sector estimated at VND211.2 trillion (US$8 billion), according to the Asia Branded Residences Market Review 2026 released by C9 Hotelworks.
The country's share in Asia's $40 billion branded residence market is ahead of Thailand's $6.4 billion and South Korea's $5.8 billion. Together, the three markets represent more than half of the region's total market value.
Latest report by C9 Hotelworks reveals Vietnam’s rising position as a leading regional hub for branded real estate. Photo courtesy of C9 Hotelworks
According to the report, growth has been supported by international hospitality and lifestyle brands launching projects in major cities and resort destinations. One Central Saigon, a mixed-use development featuring The Ritz-Carlton Residences, was among the projects launched in the second quarter of this year.
Bill Barnett, Managing Director of C9 Hotelworks, said infrastructure development has played an important role in the market's expansion.
